Oh My God, I think this Social Media stuff is actually working!!!!

In case you didn't think that Social Media worked,  have I got a story for you...  My client Dr. Howard Gittelman posted a short article on his blog about a new endoscopic procedure he perfected at his practice.  TV star Betty White found it and referred it to her friends who work at the Gorilla Foundation, the folks that take care of Koko.  Koko, you may remember, is the ape that can communicate with sign language.  Koko had a piece of plastic stuck in her stomach and Dr. Gittelman was flown to Palo Alto to assist a rather large medical team in the endoscopic procedure that successfully removed it.  This has been the THIRD attempt that the medical team had made, but interestingly enough, this was the first team that had solicited the help of veterinarians.  The first two attempts only had human doctors on board.  But evidently vets on board and three's-the- charm worked, cause Koko is recovering great!

I was with Dr. Gittleman yesterday and the stories of Koko's 'compound', her abilities, her trainer/teacher/handler Dr. Penny and the efforts of the Gorilla Foundation were fascinating.

ANY-WAY the moral of the story is that you never know what blog post, what Facebook page, might be the bottle thrown into the sea that actually washes up on shore.

To that end, I certainly hope that everyone in the Tri-state area (that's NY, PA and NJ) is planning on attending the Social Media Workshop that we are hosting along with each state's respective veterinary manager's group.  Vetstreet and Merial have generously agreed to shoulder some of the cost so we're able to bring our industry's top Social Media and Marketing experts to you to provide HANDS ON help with understanding Social Media in general, the various applications that are out there and how to begin a Social Media Marketing campaign at your practice.

And who are these Internet experts?  What???  You didn't get the Tweet?   What's a-matter, your Facebook page is down?  Oh, I know, your Google Plus Circle isn't working....I see.  Then just click here.